Jonathan Baruch is the founding partner at Rain Management Group / StoryBy, a media company that manages careers of artists and produces/packages content in all areas of entertainment. Under Jonathan’s leadership, the company has successfully transitioned from traditional media to also creating and packaging original content for the digital space, brands, live performances and Broadway.
Baruch grew up in Long Island, New York and moved to Los Angeles after graduating from the University of Michigan. After a stint in the mailroom at ICM – where he was able to make key friendships and business relationships – Jonathan built his own successful management company representing actors, writers and directors and packaging movies and TV shows. After several prosperous years on his own, Jonathan’s company was acquired by Michael Ovitz’s Artist Management Group (AMG) and he became one of the company’s early employees. When AMG merged with The Firm, Jonathan left to start Rain Management Group.
Jonathan lives in Pacific Palisades, CA, with his family and two Labrador retrievers. He is actively involved in pro-Israel advocacy through ISRAEL21c.org, as well as AIPAC. His happy places are Tel Aviv, Barcelona, Park City Utah, and The Pearl Dragon. He is an avid rider of his Peloton bike, an accomplished (retired) martial artist, avid collector of vintage photographs, and loves to cook anything that includes porcini mushrooms. He remains a Wolverine at heart through and through.