Jonathan Baruch & Howard Braunstein as Executive Producers of FLORENT!

October 2, 2015 rainmanagement
WEST HOLLYWOOD, CA - SEPTEMBER 19:  Alan Cumming attends the Television Academy's celebration for the 67th Emmy Award nominees for outstanding performances at Pacific Design Center on September 19, 2015 in West Hollywood, California. (Photo by JB Lacroix/WireImage)

RMG’s Jonathan Baruch and Howard Braunstein of StoryBy Entertainment are to Executive Produce Alan Cumming’s passion project, FLORENT, along with client Patricia Resnick!

Inspired by the true story of Morellet, who in the early ’80s opened a restaurant in NY’s wild and woolly Meatpacking District, Florent will explore the light and dark of that time, as well as the craziness of a place that become a destination for everyone from NY’s literati to the neighborhood hookers and hustlers, the NYPD, and the burgeoning LGBT community — all through the eyes of Florent, played by Cumming (with advice from the real restaurateur himself). Morellet ran his idiosyncratic French diner for 23 years, until his landlord drastically increased his rent.

Executive producing the comedy are Resnick, Rodriguez, and Jonathan Baruch & Howard Braunstein of Story By Entertainment. David Sigal, who directed the 2010 documentary about the diner, Florent: Queen of the Meat Market, co-executive produces alongside his producing partner Michael Tive of Magic Lantern Pics. Cumming serves as producer.

Cumming, who has received three Emmy nominations for his role as Eli Gold on Good Wife, is repped by CAA and Untitled Entertainment. Resnick is with ICM Partners and Baruch.

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